In 2018 we created Swiftchat to help brands everywhere, quickly and easily register and set-up their brand on WeChat.
In 2016 I helped Australia’s first WeChat Pay provider setup in Australia. We helped obtain their Australian Financial Services Licence (AFSL), setup their website, branding, policies, operations, marketing. We then setup meetings with leading stakeholders including the major merchant acquirers (banks), retailers and others to implement the system. Today there are tens of thousands of WeChat Pay merchants in Australia.
The Chinese Consumer is key to future growth of global brands:
- No. 1 online consumer: jumping from 20% to 50% of all global e-commerce sales from 2016 to 2019
- No. 1 global traveler: 200m tourists spent $500Bn+ in 2019 (up from 200Bn only a few years ago)
- No. 1 in Australia: 1.4m visitors (students, tourists…) spending $13Bn+ (30%+ growth). 500k+ resident Chinese speakers. 166k students (43% of international enrolments)
Problem: Marketing to Chinese-speaking consumers is hard.
WeChat, the Chinese social network is key to getting found by Chinese-speaking consumers.
WeChat – is growing: 1.1 Billion Daily Active Users and of these it accounts for 70% of daily usage. Part of the world’s 5th biggest tech company, Tencent.
No simple, low-cost, online solution exists to register a WeChat brand account and setup a basic site. Not like millions use GoDaddy to register a URL and setup on the web).
The historical benefits of retailers implementing WeChat into their customer journey:
Incremental sales, new customers:
Increase and drive traffic of retail’s highest spending customer, giving them a clearer path to purchase. Converting those that would have otherwise abandoned. Generating more sales from the existing customer base and creating new customers.
Increase basket size and repeat purchase rates:
Customers spend more per transaction and over their lifetime, and they come back more often
Better customer experience:
Seamless integration into your customer journey. Own the experience for Chinese speaking consumers. Break down language barriers. Increase loyalty. Generate powerful network sales effects. Better customer experience = uplifts across the board
Businesses everywhere experience growth when they have WeChat into their customer journey.
- up to 30% Sales volume
- up to 70% Order value
- up to 80% Repurchase rate