Picken Award - Picken Pty Ltd

A head start for creators

PRIZES

WHAT’S AT STAKE?

The Award is a chance for budding inventors to further refine and boost their idea. Up for grabs is an all-hands design sprint with our team, some media exposure, kudos from your peers – and perhaps a little confidence boost.

National winner

All-hands Design Sprint valued at AU$10,000

Sustainability winner

All-hands Design Sprint valued at AU$10,000

THE BRIEF

DESIGN SOMETHING THAT SOLVES A PROBLEM

The competition is open annually to designers who think differently, to create products and services that create a better future.

Follow an iterative design process. The judges – and Andrew Picken especially – are drawn to designs that employ clever yet simple principles and address clear problems.

We’re also looking for solutions that address a sustainability issue, or can be designed, sourced or manufactured sustainably.

ENTER

HOW TO ENTER

Simply send us an email to “award@picken.com.au” with a short answer to each of the following questions:

Purpose Start here: define your company/product/service in a single declarative sentence. This is harder than it looks. It’s easy to get caught up listing features instead of communicating your mission.
Problem Describe the pain of your customer. How is this addressed today and what are the shortcomings to current solutions.
Solution Explain your eureka moment. Why is your value prop unique and compelling? Why will it endure? And where does it go from here?
Why now? The best companies/products/services almost always have a clear why now? Nature hates a vacuum—so why hasn’t your solution been built before now?
Market potential Identify your customer and your market. Some of the best companies invent their own markets.
Competition / alternatives Who are your direct and indirect competitors. Show that you have a plan to win.
Business model How do you intend to thrive?
Team Tell the story of your founders and key team members.
Financials If you have any, please include a high-level summary.
Vision If all goes well, what will you have built in five years?