Solve big problems and test new ideas in just 5 days.
A Design Sprint at Picken is a process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into just days.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV (Google Ventures), it’s a “greatest hits” of business strategy, innovation, behaviour science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
The sprint gives teams a shortcut to learning without building and launching.
Why use a Design Sprint?
It’s no longer enough to have a “good quality product”, you need to have the right product. Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.
We have used Sprints to design products like the breakout success Cool.org for the Australian Government, Adventure.org and the innovative GlobalCitizen.org. Our clients love Design Sprints because they replace guesswork and busymaking with real, tangible progress.
What does a Design Sprint look like?
The Design Sprint is essentially a 5-day intense hackathon. On Day 1,we work in person with you, our client, to define the challenges and scope of the week. On Day 2, you’ll sketch competing solutions on paper. On Day 3, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Day 4, you’ll hammer out a high-fidelity prototype. And on Day 5, you’ll test it with real live humans.
What is the exact outcome?
The outcome of every Design Sprint Week is a high-fidelity interactive prototype, tested by real users, and with clear insights on where to go next.
This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.
What happens after a Design Sprint?
Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.
And why Picken?
Working with Picken, you are plugging your company into a well-oiled product machine you would normally only find in companies like Facebook or Google. We work directly with the inventor of the Design Sprint, Jake Knapp to ensure that the Sprint we’re running is always the best version, not just what you find in the book.
We co-create new products and services for a better future. Whether you need to create something from scratch, drastically improve a product or give your team an innovative kick, we have you covered. To know more, request a consultation.